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Building A Successful Sales Team with Todd Hardy

πŸ“… March 20, 2025 ⏱️ 44:38 🎀 Jeffrey, Todd Hardy

Chapters

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  • 0:00
    Todd Hardy's Role
    Introduction to Todd Hardy, Director of Sales for Shill Grounds Management, and an overview of his upcoming summit appearance.
  • 3:38
    Shill's Sales Scope
    Todd discusses his 25 years in the landscape business, his role overseeing 13 business developers, and their significant annual revenue.
  • 8:32
    Core of Sales Success
    Todd explains that servant attitude and being outwardly focused on client needs are the core drivers of sales success.
  • 15:50
    Company Values and Culture
    Todd details how Shill's core values of being employee-centered, customer-focused, and community-minded guide their sales approach and hiring.
  • 21:29
    Hiring First Business Developer
    Todd highlights that many acquired companies realize the benefit of hiring a dedicated business developer earlier in their growth.
  • 25:00
    Developing Servant Salesmanship
    Todd emphasizes that true servant salesmanship involves moving from 'aha' to habit, requiring consistent effort and feedback on listening over pushing agendas.
  • 26:58
    Onboarding & Performance Metrics
    Todd discusses the 6-18 month onboarding period for new hires, the importance of consistent communication, and tracking KPIs to ensure alignment with goals.
  • 40:00
    Building Strategic Sales Plans
    Todd explains how business developers create and present their strategic sales plans, fostering peer critique and alignment with company goals.
  • 50:37
    Managing Underperformers
    Todd shares his approach to addressing underperforming business developers, focusing on understanding root causes and offering support while maintaining accountability.
  • 1:01:38
    Recruiting Best Business Developers
    Todd advises looking for individuals with internal promotions or those held back in smaller companies, emphasizing the importance of networking and talent recognition.
  • 1:08:42
    Summer Growth Summit Preview
    Todd expresses his pride in Shill's unified collective and his excitement to share their 'secret sauce' and transparent insights at the upcoming summit.

Speakers

J
Jeffrey
Host
T
Todd Hardy
Director of Sales for Shill Grounds Management

Key Takeaways

✦

Prioritize a 'servant attitude' in sales: Focus on clients' needs over personal gain. This outwardly focused approach builds stronger relationships and drives long-term success.

✦

Implement consistent performance management: Conduct regular bi-weekly meetings with a clear agenda, reviewing metrics and offering support. This ensures accountability and proactive problem-solving.

✦

Empower your sales team to build strategic plans: Have business developers create and present their sales plans to peers, fostering ownership and constructive feedback, with leadership guidance.

✦

Give new sales hires adequate ramp-up time: Expect a 6-18 month transition period for new business developers to integrate, learn your brand, and become authentic in their sales approach.

✦

Address underperformance by understanding the 'why': When a high-performing salesperson struggles, investigate personal challenges and offer support, but also set clear expectations for professional conduct and progress.

✦

Network strategically to find talent: Look for individuals who have demonstrated growth through internal promotions or are 'held back' in smaller organizations, as these often possess a strong growth mindset and untapped potential.

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