Building a Business from the (under)Ground Up

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Key Takeaways
Invest in specialized training and unique facilities to ensure high accuracy and competence in niche services, especially when dealing with critical infrastructure.
Actively seek new applications for your core services; GPRS started with concrete and expanded to utilities, voids, and leak detection, demonstrating market adaptability.
Recognize and empower key hires; Matt's early employees became integral to the company's regional expansion and long-term success, illustrating the value of talent.
Embrace the 'flywheel' effect: every job well done is a sales call for future work, building long-term client relationships and organic growth.
Challenge existing plans and assumptions; GPRS frequently found discrepancies between blueprints and reality, underscoring the need for verification to avoid costly errors.
Prioritize early planning and data integration; using services like GPRS for pre-construction scanning and BIM integration can prevent delays and conflicts on complex projects.
Cultivate an entrepreneurial mindset beyond your immediate location; Matt's proactive approach to finding work in new cities, even by driving around looking for tower cranes, shows initiative for growth.
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