Brush Busters 28 – Easter Special, The Letter That Started It All

Adopt an abundance mindset; choose jobs that fit your business model rather than taking every opportunity, especially those with numerous red flags.

Clearly define and document your scope of work in written proposals, including both inclusions and exclusions, to manage client expectations and prevent scope creep.

Train your crew leads and painters on how to handle scope creep and difficult client requests on-site, empowering them to address issues without involving you directly.

Prioritize getting leads from Google Ads and Facebook Ads, focusing on performance metrics like cost per acquisition and return on ad spend, rather than just lead volume.

Optimize your Google My Business profile by consistently posting updates and actively requesting and responding to reviews, as it's a cost-effective way to improve SEO and build trust.

Leverage local Facebook groups for organic lead generation by providing detailed responses to referral requests and even orchestrating 'social proof' posts through satisfied customers.