Automate Your Sales and Marketing with Curt Kempton
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Key Takeaways
Identify and track all your lead sources (e.g., Google Maps, social media, flyers) to understand where your business is coming from.
Measure the return on investment (ROI) for each lead source by tracking lead volume, close rates, and average job ticket price.
Diversify your lead sources; avoid having more than 50% of your business dependent on any single channel to mitigate risks.
Leverage successful ad copy, images, and content from one platform across other marketing channels (cross-pollination).
Systematize and automate your customer experience to ensure consistency, from initial contact to follow-up, regardless of the sales method.
Utilize software like Responsibid to create compelling, good-better-best proposals that allow customers to upsell themselves and increase average ticket prices.
Continuously refine your marketing efforts by reposting 'winners' (content with high ROI) and testing different approaches, even for organic content.
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