$62M & Growing: The Strategy Behind this Multi-Trade company in Indiana.

Hyper-focus on a specific geographic area or niche: Saturating a market, even through traditional methods like door hangers, can be incredibly effective for initial growth.

Traditional marketing still works: Analog methods like canvassing, though requiring effort, can yield highly valuable leads and foster a local connection that digital ads may miss.

Prioritize people and trust for scalable growth: Beyond $50 million, having the right managers in the right spots and fostering a culture of trust (even with mistakes) is crucial for business scalability.

Gross profit is an underrated KPI: While total sales numbers can be misleading, focusing on gross profit provides a more accurate picture of a business's financial health and sustainability.

Plumbing and electrical share operational similarities: For plumbers considering adding trades, electrical services may integrate more smoothly than HVAC due to similar scheduling and workflow patterns.

Address the health and well-being of your team: The demanding nature of trade jobs can lead to unhealthy habits; providing healthier options and promoting well-being can improve employee health and retention.

Focus on high close rates and relationships: Instead of solely chasing high average ticket values, prioritize building relationships and trust to secure future business, even if the initial sale is smaller.