409 – How to Double Your Remodeling Business
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Key Takeaways
To double your revenue, first calculate your average project size (last year's revenue / number of projects) and then determine how many projects you need to reach your new revenue goal.
Conservatively estimate the lead volume required by doubling your past lead volume, even if you plan to target higher-value projects or more efficient channels, to build a buffer for uncertainties.
Allocate your marketing budget as a percentage (e.g., 3-4%) of your *goal* revenue, not your current revenue, to adequately invest in growth and avoid stagnation.
If a marketing channel proves to be ROI-positive, remove budget caps and continuously increase your investment in it as long as it remains profitable, rather than adhering strictly to annual budgets.
Establish clear accountability for tracking lead flow, conversion rates, and marketing ROI within your company, and share your revenue goals with your team or peers to maintain focus and drive.
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