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Content

370 – Fix Your Follow Up to Convert More Sales

⏱️ 9:29 🎤 Spencer Powell
AUDIO EPISODE
370 – Fix Your Follow Up to Convert More Sales
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Chapters

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  • 0:00
    Introduction to Builder Funnel
    Spencer Powell introduces Builder Funnel Radio and the agency's mission to help remodelers and builders grow.
  • 1:25
    Two Types of Leads
    The host identifies two primary categories of leads: those who are researching and those who are ready to buy.
  • 3:02
    Converting Ready Leads
    For leads ready to buy, speed of response (within 5 minutes) is crucial for higher conversion rates.
  • 4:10
    Nurturing Researching Leads
    For researching leads, offer valuable content like lead magnets and implement a long-term email nurturing campaign.
  • 5:53
    Long-Term Value & Sales
    Continuously provide value to researching leads through various content, with a clear call to action for when they are ready to engage in sales.
  • 7:44
    Framework for Lead Handling
    The episode concludes with a simple framework for distinguishing and appropriately handling both types of leads to maximize conversion.

Speakers

S
Spencer Powell
Host — CEO over here at Builder Funnel

Key Takeaways

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Categorize leads into 'researching' or 'ready to buy' to tailor your follow-up approach effectively.

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For 'ready to buy' leads, aim for a follow-up response time of 5 minutes or less to significantly increase conversion rates.

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Utilize lead magnets (e.g., cost guides, design guides, quizzes) to capture contact information from 'researching' leads.

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Implement a dedicated sales follow-up process for lead magnet downloads, as some 'researching' leads might be closer to buying than they appear.

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For 'researching' leads, create a long-term nurturing campaign that provides consistent value (e.g., project spotlights, video testimonials, blog posts, process videos) with clear calls to action.

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Be present and helpful throughout the customer journey, knowing that 'researching' leads will convert to sales on their own timeline.

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