362 – AI Podcast Episode 10: SEO’s Getting Complicated: What the Heck Are GEO and AEO?

Prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trust) in all your content by adding author bios with credentials, showcasing real project photos, and linking to third-party reviews and business profiles.

Implement structured data (schema) on your website to help AI search engines better understand your content and answer user questions directly.

Shift your content strategy from solely keyword optimization to answering specific questions and topic clusters that your ideal clients are asking, even if they don't have high keyword volume.

Include sourceable facts, figures, and benchmarks in your content to provide concrete evidence, which AI models can reference and build trust, as the lack of data is a common complaint in AI answers.

Actively seek mentions and backlinks from external partners like architects, designers, or product suppliers on projects you collaborate on, as AI views multiple credible sources referencing your work as a strong signal of authority.

Maintain consistent Name, Address, and Phone (NAP) information across key online directories (Google Business Profile, Bing, Houzz, Yelp, MapQuest) to strengthen your entity and improve AI search recognition.

Leverage project spotlight pages not only for showcasing work but also as opportunities to integrate E-E-A-T elements, gather reviews, and create content for partners to cross-reference, enhancing your authority and trust signals.