360 – Google Just Changed Keyword Rankings Forever (Maybe)

Don't panic if your keyword rankings or impressions drop; the Num 100 update primarily affects reporting tools, not necessarily your actual performance.

Shift your focus from SEO vanity metrics (like impression count) to real business outcomes such as website traffic, leads generated, and conversions.

Prioritize creating high-quality, unique content (e.g., project spotlights, videos, branding content) that resonates with your ideal clients and aids conversions, rather than solely optimizing for keywords.

Utilize tools like AI to visualize buyer journeys, understand customer mindsets, and identify relevant questions on platforms like Reddit to inform your content strategy.

Concentrate on optimizing your website for user experience, engagement, and direct traffic conversion, as these metrics are becoming more crucial than keyword ranking alone.

Tie your SEO goals directly to revenue and lead generation. Ask 'why' you want to rank for a keyword and ensure it aligns with attracting ideal projects and clients.