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353 – Not Getting the Projects You Want? Here’s How to Fix It

⏱️ 21:01 🎤 Spencer Powell
AUDIO EPISODE
353 – Not Getting the Projects You Want? Here’s How to Fix It
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Chapters

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  • 0:00
    Identifying the Problem
    Spencer introduces the common problem of not getting desired projects and a framework to solve it.
  • 2:55
    Targeting and Website Analysis
    The first step is to assess if marketing targets the right audience and if the website effectively attracts high-value prospects.
  • 7:44
    Evaluating Your Sales Offer
    If prospects are qualified but not closing, examine the clarity, appeal, and structure of your design offer.
  • 12:48
    Optimizing the Sales Process
    Focus on the first sales appointment, emphasizing questioning, understanding client needs, and storytelling over overwhelming with details.
  • 16:37
    Recap and Framework
    A summary of the diagnostic framework: targeting, website, offer, and sales process, to pinpoint and fix project acquisition issues.

Speakers

S
Spencer Powell
Host — CEO, Builder Funnel

Key Takeaways

Critically assess your current project pipeline; if it doesn't align with your ideal, it's a solvable problem, not just 'the market'.

Review your marketing targeting to ensure you are reaching prospects with the budget and desire for your preferred project types.

Elevate your website's presentation with professional photography, clear processes, and testimonials to demonstrate capability for high-value projects.

Restructure your design service offer to be a clear, fixed-price package with tangible deliverables, rather than open-ended hourly billing, to instill client confidence.

During initial sales appointments, prioritize asking questions to understand client pain points and aspirations, and tell success stories of similar projects to build trust and excitement for the next step (design agreement).

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