346 – Marketing Math Remodelers Ignore – Part 2: Are You Paying for Leads or Customers?

Prioritize 'cost to acquire a customer' over 'cost per lead' to ensure your marketing spend is truly efficient.

Recognize that lower cost per lead channels (like Meta ads) may generate more unqualified leads, leading to a higher actual customer acquisition cost.

Investigate channels with higher lead costs (like Google ads) as they often produce higher-quality leads and a better return on investment.

Implement digital tracking to accurately attribute customer sources, allowing you to identify which marketing channels are most effective for conversions.

Focus on optimizing for the end of the sales funnel (ROI) by evaluating the gross margin generated from customers acquired through each channel.