319. I Love Rural Lawn Mowing
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Key Takeaways
When starting a new business or expanding to a new area, begin with a broad advertising reach and then narrow your focus to the geographic areas where most of your work originates.
For rural properties, understand that route density will be lower, so adjust your pricing accordingly to account for increased travel time between jobs.
Be prepared for unexpected additions or changes on client properties, like new obstacles (e.g., volleyball nets), and factor them into your time estimates or pricing for future visits.
Implement a card-on-file payment system for residential clients to simplify billing and reduce the need to chase payments, improving cash flow.
When pricing larger or unfamiliar jobs, start with an initial estimate and learn from each job to refine your pricing strategy for future similar projects.
Prioritize personal well-being (e.g., diet, exercise, reading) as it positively impacts energy levels and overall business performance.
Consider digital marketing services, such as PPC advertising and well-designed websites, to attract new clients and improve online visibility.
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