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314. The First 5 Steps to Starting A Lawn Care Business

⏱️ 44:22 🎀 Aaron Sutter
AUDIO EPISODE
314. The First 5 Steps to Starting A Lawn Care Business
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Chapters

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  • 0:36
    Aaron's Business Journey
    Aaron introduces himself and shares his recent experience of closing his Lansing business and starting anew after moving.
  • 5:07
    Garage Renovation Challenges
    Aaron details the extensive repair work he's undertaking on his old garage, built in the early 1900s, explaining why he missed a podcast release.
  • 17:38
    Google Business Verification Hurdles
    Aaron explains his ongoing struggles to get his new business, Sutter Brothers Lawn Care, verified on Google Business Profile, highlighting the requirement for a utility bill.
  • 22:14
    Step 1: Business Incorporation
    The first crucial step is to complete all necessary articles of incorporation and government paperwork for the business.
  • 23:24
    Step 2: Get a Website
    The second step is to establish a professional website, which helps with online visibility even without a Google Business Profile.
  • 24:35
    Step 3: Facebook Marketing
    The third step involves leveraging community Facebook groups for consistent, organic marketing to drive traffic to the business website.
  • 27:22
    Step 4: Print Advertising
    The fourth step is to implement old-school print marketing, such as door hangers and postcards, to build name recognition.
  • 30:45
    Step 5: Acquire Equipment Wisely
    The fifth and final initial step is to acquire equipment strategically, only after securing customers and understanding their demographic needs.

Speakers

A
Aaron Sutter
Host

Key Takeaways

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Prioritize foundational business setup (incorporation, website, initial marketing) before purchasing expensive equipment to avoid unnecessary financial strain.

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Secure a utility bill in your business name early on, as it's often a critical requirement for Google Business Profile verification and establishing business credit.

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Actively engage in local community Facebook groups by posting regularly and adhering to their rules; this can be a free and effective way to gain early clients and website traffic.

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Don't neglect traditional marketing methods like door hangers and postcards, incorporating QR codes to link to your website and increase online visibility.

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Invest in a good CRM system (like Yardbook for small businesses) from the start to efficiently manage customer information and streamline operations as you grow.

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Continuously educate yourself on business finances and management, especially during slower periods, to prepare for growth and ensure long-term success.

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Understand that starting a business requires consistent, unglamorous hard work; focusing on strategic steps in order will create momentum like a "snowball rolling downhill."

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