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Articles

Power100's knowledge base — playbooks, insights, and strategies from the home-improvement industry's top operators.

30 articles

Built on Values and Scaled with Discipline: John DePaola of Long Home Redefines Growth as a Family Owned Leader in East Coast Home Improvement

Built on Values and Scaled with Discipline: John DePaola of Long Home Redefines Growth as a Family Owned Leader in East Coast Home Improvement

CONTENT ·11 min read ·ARTICLE
Culture · Growth · Marketing · Operations
Coming Soon
How Can Home Improvement Companies Win GEO and AI Search in the Modern‑Day Gold Rush?

How Can Home Improvement Companies Win GEO and AI Search in the Modern‑Day Gold Rush?

CONTENT ·16 min read ·ARTICLE
Growth · Innovation · Marketing
Operation Lead Surge Delivers Identity Driven Marketing Strategies to Remodelers Nationwide

Operation Lead Surge Delivers Identity Driven Marketing Strategies to Remodelers Nationwide

CONTENT ·8 min read ·ARTICLE
Growth · Marketing
Daniel Rahmon Reveals Why Authentic Marketing and Real Jobsite Content Are Driving Trust and Conversions in Home Improvement

Daniel Rahmon Reveals Why Authentic Marketing and Real Jobsite Content Are Driving Trust and Conversions in Home Improvement

CONTENT ·9 min read ·ARTICLE
Growth · Marketing
Contractor Industry Leader  Steve Spence Discusses the Future of Contractor Marketing, Storytelling, and Homeowner Trust in PowerChat Interview

Contractor Industry Leader  Steve Spence Discusses the Future of Contractor Marketing, Storytelling, and Homeowner Trust in PowerChat Interview

CONTENT ·9 min read ·ARTICLE
Growth · Innovation · Marketing · Sales
Daniel Rahmon Reveals the Data Driven Marketing System Transforming the Home Improvement Industry

Daniel Rahmon Reveals the Data Driven Marketing System Transforming the Home Improvement Industry

CONTENT ·8 min read ·ARTICLE
Growth · Innovation · Marketing
Identity Over Price: Rich Harshaw Shares the Marketing Blueprint Helping Contractors Win More Leads and Close at Higher Margins

Identity Over Price: Rich Harshaw Shares the Marketing Blueprint Helping Contractors Win More Leads and Close at Higher Margins

CONTENT ·10 min read ·ARTICLE
Growth · Marketing
Power100 Is Expanding — Join the Authority Platform for Home Improvement Leaders​

Power100 Is Expanding — Join the Authority Platform for Home Improvement Leaders​

CONTENT ·4 min read ·ARTICLE
Culture · Growth · Marketing
Vince Venditti Reflects on the Marketing Strategies Shaping the Future of Home Improvement

Vince Venditti Reflects on the Marketing Strategies Shaping the Future of Home Improvement

CONTENT ·7 min read ·ARTICLE
Growth · Marketing
Channel Automation Messenger Marketing: The Best Messenger Marketing Solution for Home Improvement Contractors

Channel Automation Messenger Marketing: The Best Messenger Marketing Solution for Home Improvement Contractors

CONTENT ·10 min read ·ARTICLE
Growth · Innovation · CX · Marketing
Channel Automation SMS Marketing Named #1 SMS Automation Tool for Home Improvement Contractors by Power100

Channel Automation SMS Marketing Named #1 SMS Automation Tool for Home Improvement Contractors by Power100

CONTENT ·8 min read ·ARTICLE
Growth · Marketing
Power100 Names Truvolv the #12 Strategic Partner in the Nation for Home Improvement in 2026

Power100 Names Truvolv the #12 Strategic Partner in the Nation for Home Improvement in 2026

CONTENT ·7 min read ·ARTICLE
Growth · Innovation · Marketing · Operations
Power100 and Abby Binder Spotlight Sustainable Growth at Growth Mastery Summit 2025 in Dulles, Virginia

Power100 and Abby Binder Spotlight Sustainable Growth at Growth Mastery Summit 2025 in Dulles, Virginia

CONTENT ·8 min read ·ARTICLE
Culture · Growth · Marketing
Power100 Names Stone Canyon AI the #10 Strategic Partner in the Nation for 2026

Power100 Names Stone Canyon AI the #10 Strategic Partner in the Nation for 2026

CONTENT ·9 min read ·ARTICLE
Growth · Innovation · Marketing
Project Map It Recognized as #9 Strategic Partner in the Nation by Power100 for Revolutionizing Contractor Credibility and Trust in Home Improvement

Project Map It Recognized as #9 Strategic Partner in the Nation by Power100 for Revolutionizing Contractor Credibility and Trust in Home Improvement

CONTENT ·10 min read ·ARTICLE
Growth · Innovation · Marketing · Sales
The Advantages of Joining Home Improvement Industry Associations

The Advantages of Joining Home Improvement Industry Associations

CONTENT ·4 min read ·ARTICLE
Community · Growth · Marketing · Sales
Leveraging Online Platforms: Partnerships That Enhance Your Digital Presence

Leveraging Online Platforms: Partnerships That Enhance Your Digital Presence

CONTENT ·5 min read ·ARTICLE
Growth · Marketing
Eco-Friendly Alliances: Partnering with Green Technology Providers

Eco-Friendly Alliances: Partnering with Green Technology Providers

CONTENT ·5 min read ·ARTICLE
Growth · Innovation · Marketing · Sales
Why Partnering with Local Real Estate Agents Can Grow Your Home Improvement Company

Why Partnering with Local Real Estate Agents Can Grow Your Home Improvement Company

CONTENT ·7 min read ·ARTICLE
Growth · Marketing
The Power of Joint Marketing: Teaming Up with Complementary Businesses

The Power of Joint Marketing: Teaming Up with Complementary Businesses

CONTENT ·6 min read ·ARTICLE
Growth · Innovation · Marketing
The Importance of Proper Gutter Installation and Maintenance

The Importance of Proper Gutter Installation and Maintenance

CONTENT ·5 min read ·ARTICLE
Growth · Marketing
Revitalize Your Home: The Power of Exterior Painting

Revitalize Your Home: The Power of Exterior Painting

CONTENT ·5 min read ·ARTICLE
Growth · Marketing
Budget-Friendly Facelifts: Affordable Ways to Boost Exterior Appeal

Budget-Friendly Facelifts: Affordable Ways to Boost Exterior Appeal

CONTENT ·6 min read ·ARTICLE
Growth · Marketing
Branding for Home Improvement Businesses: Developing a Strong Brand Identity

Branding for Home Improvement Businesses: Developing a Strong Brand Identity

CONTENT ·7 min read ·ARTICLE
Growth · Marketing
Landscaping and Outdoor Living Spaces: Trends and ideas for enhancing outdoor areas

Landscaping and Outdoor Living Spaces: Trends and ideas for enhancing outdoor areas

CONTENT ·5 min read ·ARTICLE
Growth · Innovation · CX · Marketing
Marketing Strategies for Home Improvement Businesses: Digital Marketing, Social Media, and Traditional Marketing Tactics

Marketing Strategies for Home Improvement Businesses: Digital Marketing, Social Media, and Traditional Marketing Tactics

CONTENT ·6 min read ·ARTICLE
Growth · Marketing
Adding Window Boxes for Curb Appeal

Adding Window Boxes for Curb Appeal

CONTENT ·6 min read ·ARTICLE
Growth · Marketing
The Power of Referral Programs in the Windows and Doors Industry

The Power of Referral Programs in the Windows and Doors Industry

CONTENT ·6 min read ·ARTICLE
Growth · Marketing

Why Investing in Quality Windows and Doors is Essential for Business Success

CONTENT ·3 min read ·ARTICLE
Growth · Marketing

Marketing Strategies for Selling Windows and Doors in a Competitive Market

CONTENT ·4 min read ·ARTICLE
Growth · Marketing

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