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5 Tips to Make Way More Money Selling in your home service business

πŸ“… February 5, 2026 ⏱️ 29:48 🎀 Keith Kalfas

Chapters

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  • 0:00
    The Assumptive Close
    Always assume the job is yours, acting as if the work is already underway to convey confidence.
  • 7:03
    Sell Outcomes, Not Tasks
    Focus on the desired results and benefits for the customer, rather than technical details of the work.
  • 15:25
    The Two-Option Close
    Present two distinct pricing options, including a high-ticket 'decoy' offer, to anchor value and encourage a sale.
  • 21:23
    Shut Up After the Price
    Once the price is stated, remain silent and let the customer process the information without interruption.
  • 28:40
    Control the Frame
    Maintain a calm and certain demeanor to instill confidence in customers, as people buy certainty.
  • 42:24
    Recap and Invitation
    A quick recap of the five tips and an invitation to join the 'Untrapped Alliance' private group.

Speakers

K
Keith Kalfas
Host

Key Takeaways

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Assume the sale by talking and acting as if the job is already secured, showing immediate engagement with the project.

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Highlight the desired outcomes and benefits for the client, as they are often more interested in the end result than the specific methods or materials.

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Implement a 'two-option close' strategy, offering a high-end package alongside a more standard one to influence customer perception of value.

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After stating your price, pause and remain silent; this allows the customer to consider the offer and often leads to them accepting it.

✦

Cultivate a confident and certain demeanor during client interactions, as your assurance will translate into trust and comfort for the customer.

✦

Develop a high-ticket service package, even if it seems daunting, as it elevates your business's perceived value and your own confidence.

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Prioritize active listening (80% listening, 20% talking) to ask qualifying questions and understand customer needs fully.

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