Double Your Business this Year with F.R.A.P. Joshua Latimer

Focus on unit economics: Prioritize the profitability of an average customer's journey through your business, as this is the foundational element for all other business successes.

Implement strategic pricing: Don't just raise prices; use 'choreography' to reframe price increases positively for customers, such as announcing new benefits alongside price adjustments.

Leverage supply and demand pricing: Adjust your pricing based on seasonal demand, offering larger 'discounts' during slower periods to maintain desired profit margins while making customers feel valued.

Prioritize profit for choices and well-being: Understand that profit isn't greed; it provides choices, reduces stress, and allows for generosity, better employee compensation, and strategic investments.

Join or create a FRAP community: Engage with other non-competing business owners to share insights, cross-promote, and collectively improve profitability through FRAP principles.

Optimize before scaling: Avoid spending heavily on marketing until your business's unit economics are strong and profitable; scaling a broken model only leads to faster failure.

Shift from cost-plus to value-based pricing: Base your pricing on the perceived value you deliver, not just your costs, as value is subjective and can be enhanced through framing and presentation.