Double Your Business this Year with F.R.A.P. Joshua Latimer

Prioritize understanding and improving your unit economics, as this is the foundational step for all other business growth and problem-solving.

Implement strategic pricing increases by using 'choreography' to frame price adjustments positively, potentially combining them with added value or 'great news' announcements.

Consider dynamic 'supply and demand' pricing models, where base prices are raised significantly, and discounts are offered strategically during slower periods to maintain perceived value and optimize profit margins.

Focus on increasing your business's profitability before scaling marketing efforts; otherwise, you risk amplifying inefficiencies and going broke faster.

Seek out or create local communities of non-competing businesses (like 'Frap Chapters') to collaboratively implement FRAP strategies, share resources, and cross-promote, leveraging collective knowledge for mutual growth.

Challenge the notion that 'more leads' or expensive marketing campaigns are the immediate solution; often, the underlying problem is inefficient unit economics that FRAP addresses directly.