How to Get Clients to Make Decisions FASTER
Chapters
Click to jump to section
Speakers
Key Takeaways
Implement a 'pre-production' phase where all client selections are finalized before any physical work begins, treating project changes post-production like custom car order changes (expensive, delaying, or impossible).
Establish clear change deadlines, communicating them early and often to clients. For example, 'no structural changes after permit approval' or 'no changes 60 days before substantial completion,' with any late changes requiring a separate contract.
Avoid the 'just enough to start' trap by ensuring all pre-construction activities, including complete selections, are finished before construction begins to prevent chaos and delays.
Limit client options and choices to prevent overwhelm and indecision. Instead of 'pick any fixture,' direct them to one specific showroom or manufacturer (e.g., 'we use Pella Windows, you can select your options from there').
Identify and eliminate process steps that create unnecessary decisions or chaos (e.g., replace open-ended 'electrical walkthroughs' with pre-approved electrical plans), as doing efficiently what shouldn't be done at all is counterproductive.
Understand that decisions themselves take seconds; the time allocated for them expands (Parkinson's Law). Compress decision timelines to encourage faster choices rather than allowing indefinite delays.
Don't let clients customize your process; establish a clear, repeatable process for them to follow. While they can customize the product, the method of delivery should be consistent and controlled by you.
Want the full experience?
Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.
Join Inner Circle β