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Build Your Business So You Can SELL It

📅 June 23, 2025 ⏱️ 58:36 🎤 Todd Dawalt, John Warllo

Chapters

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  • 0:00
    Unsellable Construction Businesses
    Todd introduces the episode's focus on selling businesses and highlights John Warillow's expertise, noting that most construction businesses are unsellable.
  • 3:42
    The Freedom Point
    John explains the 'freedom point' as the moment when selling your company, combined with other assets, creates enough liquid wealth to fund your desired life.
  • 4:50
    Selling with a 'Pull Factor'
    The discussion covers the importance of having a 'pull factor'—a clear vision of what you want to do next—to ensure satisfaction after selling your business.
  • 5:57
    Seller Due Diligence
    John advises on the due diligence a seller should perform on a buyer, especially when vendor take-back financing is involved, emphasizing the need to assess the buyer's experience and capabilities.
  • 7:48
    Avoid Self-Sabotage
    A common mistake business owners make when selling is answering the question 'What do you want for your company?' which can inadvertently set a low ceiling or deter buyers.

Speakers

T
Todd Dawalt
Host
J
John Warllo

Key Takeaways

Transform your business to be less dependent on you by focusing on services that are 'teachable, valuable, and repeatable' (TVR) to employees, customers, and for recurring revenue.

Implement a recurring revenue model, such as service contracts or maintenance programs, to significantly increase your business's value to potential buyers and provide a 'Trojan horse effect' for additional sales.

Identify your 'freedom point' and have a clear 'pull factor'—what you want to do next—before deciding to sell to ensure post-sale satisfaction and avoid regret.

Prepare your business for sale by getting all documentation in order, a process referred to as 'dressing for success' or 'pre-diligence,' to demonstrate seriousness and create deal momentum.

Avoid stating an asking price for your business; instead, provide comprehensive data and let potential buyers determine its value to maximize your sale price.

Be wary of vendor take-back deals where you finance a portion of the sale, and conduct thorough due diligence on the buyer's experience and financial capability.

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