In YEAR 2 Indy Roof Company Hit $10M in Revenue! – Owner Aaron Christy Tells Us All About It
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Aaron scaled to eight figures in his second year after coming from outside roofing - a family business, then a furniture store, then an LLC spun up when a realtor needed a roof right before an August 2018 hail storm.
Fundamentals win: simply showing up, returning calls, and doing what you say drove growth because homeowners told him he was 'the fourth roofer who actually called back.'
Radical honesty earns business - he shows CompanyCam photos and tells homeowners when they don't need a roof, generating Google reviews and referrals from people he never even sold.
His team grew organically from friends and their friends who saw a good culture and system, with no active recruiting for sales reps.
A complementary right-hand partner is critical: lifelong friend Josh Conrad runs systems, processes, and KPIs while Aaron owns sales and marketing - opposing strengths, not a yes-man.
Aaron is a relentless learner across YouTube, live events, Google My Business and social-media classes, and networking - he learns best hands-on by watching, asking questions, and teaching it to his team.
The biggest struggle was scaling infrastructure fast enough: going from 4 reps to 17 and from ~6 houses a week to 10-11 per day at peak without losing quality (saved by great crews).
He learned to respect data and KPI tracking he once resented in the family business - you can't improve a rep's skills unless you're measuring them.
His #1 lesson for his kids: find work you genuinely enjoy - he can work 10-12 hour days and it doesn't feel like it because he loves it.
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