MM-49 – Keeping Your Sales Team Fed With Lots of Qualified Leads Eric Peschke with Zintex Remodeling

Zintex Remodeling grew from 4 to 31 locations and from just under $20M (2021) to nearly $60M (2024) — about 3x — during Eric Peschke's tenure as VP of Marketing.

Marketing leaders who started at entry level (call center, home shows, confirming appointments) lead better because they've personally done every job they now ask their team to do.

Zintex leans heavily on third-party digital lead-generation partners rather than building all lead gen in-house, expanding into markets where those partners had openings.

Marketing must be measured at the zip-code level: comparing cost-per-lead to net sales by zip reveals exactly where spend is profitable and where it's through the roof.

A master, controllable zip-code list lets a digital-heavy marketer dial spend up or down by market with precision.

The customer experience from first contact through the confirmation call directly influences close rates, so the marketing team is trained to sound professional and set the appointment up to succeed.

Growth is a team effort — strong closers and sales leadership make marketing look good and cover for dips in lead flow or lead quality.