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Level10 Contractor Daily

The 25-Point Efficiency Audit (That Found $300K in Hidden Revenue)

πŸ“… July 18, 2025 ⏱️ 40:55 🎀 Rich Harshaw, Chris Diroll

Chapters

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  • 0:00
    Intro: Chris Diroll & SMA Support Services
  • 1:04
    Wringing efficiency out of what you already pay for
  • 2:43
    The anatomy: a US team managing the VA team
  • 6:28
    Knowing the industry's specific tools
  • 10:15
    Company Cam Showcase as an example
  • 14:01
    'We can do it ourselves' β€” but are you?
  • 16:13
    Top 3 blind spots: speed-to-lead
  • 16:45
    Accounts receivable & call reluctance
  • 20:01
    Estimate production & revenue per salesperson
  • 21:39
    The four buckets of the 25-point audit
  • 28:38
    Redundancy, team structure & pricing
  • 34:02
    Personal tasks, the language question & the offer

Speakers

R
Rich Harshaw
Host, Level10 Contractor Daily
C
Chris Diroll
Director of Ideas, SMA Support Services

Key Takeaways

✦

It's a US team managing a VA team: SMA's US-based client success/ops managers build the processes and manage ~300 Philippines-based staff so the owner isn't managing the whole thing and doesn't trade one problem for another.

✦

Speed-to-lead is the first thing most contractors are failing at β€” SMA averages under 30-second response across accounts, multi-platform (website, Facebook messages, Next Door comments), because a lead untouched past the first minute loses value.

✦

Accounts receivable over ~20 days is a process failure, not a people problem β€” a dedicated team with a daily/weekly/monthly checklist chases the money relentlessly instead of leaving $300K outstanding.

✦

Offshore teams have no call reluctance: one HVAC client couldn't get two CSRs to make 50 maintenance calls/week; SMA made ~1,400 outbound calls in the first three weeks, and a well-built process yields 150-200 rehash calls per person per day.

✦

They know the industry's specific tools β€” Company Cam (e.g. the underused Showcase widget, ignored by ~90% of contractors), RoofR instant-quote, Project Map It, Proline β€” and use them to their full potential rather than at 5-50%.

✦

The onboarding audit covers ~25 tasks in four buckets (sales & marketing, pre-production & operations, financial management, insurance/admin); about half surprise the owner as things not even on their radar.

✦

Pricing: a two-person team runs ~$6,000/month ($20/hr + $17/hr, billed bi-weekly) with the entire US management/QC layer included; VAs can also handle personal/executive-assistant tasks, and the ideal client is around $3.5M revenue β€” accents don't matter when the rep knows your business.

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