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EP285: How to Stop Costly Estimating Mistakes for Contractors

⏱️ 42:31 🎀 Brad Hebner
AUDIO EPISODE
EP285: How to Stop Costly Estimating Mistakes for Contractors
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Chapters

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  • 0:00
    Costly Estimating Mistakes
    Brad introduces the core problem of jobs being unprofitable before production starts, highlighting the importance of job costing.
  • 1:42
    Guessing Labor Costs
    Brad discusses the first mistake: guessing labor hours and efficiency instead of using actual data or external references, and underestimating by basing labor on personal speed.
  • 5:02
    Screwing Up Material Costs
    Brad explains common material cost errors, including using outdated prices, forgetting waste and freight charges, and not accounting for price volatility or small, often-forgotten items.
  • 7:56
    Missing Cogs
    Brad details the fourth mistake: overlooking 'costs of goods sold' like dumpster fees, permits, equipment rentals, consumables, and tool wear and tear, stressing these are not overhead.
  • 12:47
    Pricing Based on Competition
    Brad asserts that contractors should not price based on competitors, as their numbers and business models are unknown, and argues that value and reputation are more important than being the lowest bid.
  • 15:30
    Discounting Correct Estimates
    Brad strongly advises against discounting a correctly estimated job to secure it, suggesting that if a discount is given, something valuable should be obtained in return, like a testimonial.
  • 20:15
    Missing or Vague Scope
    Brad discusses the final mistake: poorly defined project scopes, missing exclusions, and undocumented assumptions that lead to misunderstandings and unexpected costs.
  • 23:11
    Pre-Job Profit Test
    Brad outlines a 'pre-job profit test' to ensure all costs and profit margins are clearly defined before signing a contract.

Speakers

B
Brad Hebner
Host β€” licensed general contractor, author of The Contractor Profit Blueprint, and business coach

Key Takeaways

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Stop blaming production for unprofitable jobs; conduct thorough job costing to identify profit leaks, as many jobs are sold unprofitably from the start.

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Do not guess on labor costs; use actual data, external references, and factor in non-productive time (e.g., drive time, material handling) by adding a 20% buffer.

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Accurately calculate true labor burden, including benefits, PTO, and other indirect costs, ensuring the customer pays for these expenses, not you.

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Meticulously track material costs by getting current pricing, accounting for waste (e.g., 10% for complex patterns), delivery/freight, and restock fees.

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Include all 'costs of goods sold' (COGS) in your estimates, such as dumpster fees, permits, equipment rentals, consumable supplies, and even tool wear and tear, rather than treating them as overhead.

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Never price based on competition; focus on your own numbers, unique value proposition, and reputation, as there's more than enough work available for quality contractors.

✦

Avoid discounting a correctly estimated job; if you must offer a discount, negotiate for something valuable in return, such as a video testimonial or guaranteed review.

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