429 – Two Paths to Doubling Your Construction Business: More Volume or Bigger Projects
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To double revenue, intentionally choose between scaling project volume (more of the same) or increasing average project size (bigger projects).
If choosing to increase volume (Path A), anticipate needing significantly more marketing, lead generation, sales bandwidth (potentially hiring a salesperson), and operational capacity (more trades, crews, project managers).
If choosing bigger projects (Path B), prioritize a complete repositioning of your brand, including website overhaul, updated photography, messaging, and sales process to attract a premium clientele.
For Path B, adjust your marketing strategy from generating high lead volume to attracting highly qualified leads for larger, more complex projects.
Evaluate your current sales process to ensure it builds trust and credibility for handling larger projects, especially if this is new territory for your business.
Project out multiple doubling cycles (e.g., from $2M to $4M, then $8M, then $16M) for each path to see which aligns better with your desired lifestyle, strategic goals, and long-term business vision.
Understand that Path B, while more complex initially, can lead to higher gross profit margins and potentially less management overhead due to fewer projects, whereas Path A leverages existing systems but requires a significant increase in resources.
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