Pool Nation Podcast The $10,000 Pool Deck Opportunity Hiding in Your Existing Customers | Jeff Morro

Leverage existing customer relationships: Instead of constantly seeking new pool accounts, offer additional services like pool deck renovation to current clients to increase revenue and profit margins.

Recognize the profitability of deck renovations: A single pool deck job can yield significant profit (e.g., $10,000+ for a 1,600 sq ft job), making it a valuable addition to your service offerings.

Overcome perception of complexity: Cool Pool Deck Coating is cement-based for durability but applies easily with standard painting tools, debunking the myth that deck work requires specialized construction skills and heavy equipment.

Identify 'cherry' jobs: Look for concrete decks that are visually sound, free of chalky residue (efflorescence), and pass a simple moisture test to ensure minimal preparation and successful application.

Utilize available resources: Take advantage of manufacturer support, including training bootcamps, YouTube tutorials, and technical assistance (e.g., Kaden's personal cell for questions), to confidently undertake projects.

Consider the 'Knockdown Dilemma' as an opportunity: Offer resurfacing solutions for aging 'knockdown' pool decks, providing a cost-effective and functional alternative to expensive demolition and replacement for homeowners.

Partner with local labor: Subcontract pressure washing and painting to local freelancers or small businesses, acting as a project manager rather than needing an in-house crew or extensive equipment.