1 Mile Radius Webinar Replay

📅 August 10, 2026 ⏱️ 1:15:25 🎤 Logan Shinhol, Aaron

Chapters

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0:00

Introduction & Premise

Logan Shinhol introduces the idea that contractors' next clients often reside near previous job sites and explains the webinar's focus on proactive marketing to capitalize on this.
0:58

Marketing Phases Overview

The speaker outlines five distinct phases of a project – pre-construction, day one, ongoing construction, job completion, and ongoing marketing – and the marketing activities suitable for each.
1:25

Pre-Construction Strategies

This segment covers setting client expectations for photography, saving design renderings, and using postcards or door hangers to notify neighbors about upcoming projects.
3:11

Initial Construction Marketing

The discussion shifts to capturing ample 'before' photos, strategically using yard signs for branding, and distributing customer-service-oriented door hangers to nearby residents.
5:07

Ongoing Construction Content

Guidance is provided on taking high-quality progress photos and creating engaging social media videos that showcase craftsmanship and behind-the-scenes details, avoiding cluttered or messy visuals.
7:30

Job Completion Assets

The speaker details the importance of professional photography (establishing, design, functionality, craftsmanship, before/after shots), considering testimonial videos, and hosting reveal parties.
8:50

Ongoing Marketing with 'Featured Project Pages'

This critical section introduces the 'featured project page' as a central hub for all project assets, driving traffic through social posts, Google Business Profile, direct mail, brochures, and email marketing.
10:51

Leveraging Project Content for Blogs & Mailers

The discussion focuses on transforming project information into blog content for SEO and authority, and using printed photos and QR codes in direct mailers to re-engage past clients.
11:51

Summary & Key Takeaways

Logan provides a concise recap of all the marketing strategies discussed, emphasizing the importance of selecting applicable tactics and prioritizing professional photography for maximum impact.

Speakers

Logan Shinhol

Host — Owner, CGN

Aaron

Host

Key Takeaways

✦

Proactively set expectations with clients at contract signing about photographing and potentially filming the completed project for your portfolio; frame it as excitement for their unique project.

✦

Utilize 'before' photos extensively from various angles to ensure perfect 'before and after' matches with professional 'after' shots, showcasing the transformation effectively.

✦

Design yard signs that are appropriate for the scale of your projects and prioritize simplicity, focusing on your company name and core service to build brand recall.

✦

Implement door hangers and postcards in project neighborhoods, emphasizing community awareness and helpfulness (e.g., 'sorry for the noise, coffee's on us') rather than direct sales pitches, to build goodwill.

✦

Create engaging social media videos during construction that highlight behind-the-wall details, craftsmanship, or transparently address change orders, to showcase quality and build trust.

✦

Invest in professional photography that captures five types of shots (establishing, design, functionality, craftsmanship, and before/after) to create high-quality visual assets for all marketing efforts.

✦

Develop 'featured project pages' on your website for your best projects; these serve as comprehensive case studies and central hubs for all visual and narrative assets, driving organic traffic and inquiries.

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