Google Just Changed Local Service Ads: What Every Garage Door Company Needs to Know

⏱️ 18:35 🎤 Ryan Lucia

AUDIO EPISODE

0:00

Click to jump to section

0:54

LSA Platform Retirement

Google is retiring the standalone LSA platform and integrating it into Google Ads accounts for centralized management.
4:17

LSA and PMax Integration

LSA is incorporating a PMax-like campaign for proactive ad serving, though ads will only appear in Google Search and Maps.
5:32

Phased Rollout & Budget Awareness

The rollout begins in August for US home service advertisers, and businesses should adjust their LSA budgets to avoid overspending during the transition.
6:43

Export Historical Data

It is crucial to export historical LSA performance data before August, as it will not migrate to the new platform.
9:30

Google Business Profile Warning

Making significant changes to Google Business Profiles during this transition could lead to suspensions and lengthy manual reviews due to anticipated high volume.
12:17

Combating Spam Listings

The host expresses frustration over persistent spam and malicious Google Business Profiles, like 'garage door repair Buford,' that exploit keyword-rich business names.
15:30

Marketing Nudity Services

Ryan Lucia's company, Marketing Nudity, offers Google Business Profile management services to help businesses navigate these changes and combat spam.

Speakers

Ryan Lucia

Host

✦

Export all historical LSA performance data immediately, as it will not migrate during the transition.

✦

Adjust your LSA budget to reflect average spending, as the new system could max out high-set budgets quickly.

✦

Be cautious with making significant changes to your Google Business Profile to avoid potential suspensions and long review times.

✦

Understand that LSA will now operate more like AdWords, with weekly budgets converting to daily averages.

✦

Familiarize yourself with Google guidelines and actively report spam listings to help maintain fair competition.

✦

Consider utilizing professional services like Marketing Nudity for Google Business Profile optimization if you lack the time or expertise.

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →