Building More Than a Business with Alicia Green Part 2

Prioritize ethical pricing and transparency, as customers can often discern manipulative pricing strategies, even if they sometimes accept them.

Consider an ESOP (Employee Stock Ownership Plan) or similar employee-sharing models to retain local ownership and foster employee loyalty, offering an alternative to private equity buyouts.

Invest in a structured in-house training academy to combat labor shortages, tailoring it to your company's specific needs and culture rather than solely relying on external institutions.

Implement a character-focused hiring process, like a 'Discovery Week,' where potential hires are evaluated on soft skills, professionalism, and teamwork, leading to higher retention rates.

When expanding services (e.g., adding electrical to HVAC), integrate new departments into existing maintenance plans and focus on efficiency and standard operating procedures from the outset.

Recognize that all trades, even plumbing and electrical, have seasonal fluctuations; plan marketing and resource allocation to maximize revenue during peak times.