Inner Circle
Join Inner CircleJoin
← Back to Listen
Content

423 – “It’s a Bloodbath Out There” – What a $10M Builder Learned About Slow Markets

⏱️ 11:44 🎤 Spencer Powell
AUDIO EPISODE
423 – “It’s a Bloodbath Out There” – What a $10M Builder Learned About Slow Markets
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    The 'Bloodbath' Market
    The episode opens with the host discussing a builder's experience with a 'bloodbath' market and the common, often detrimental, reaction of cutting marketing and prices.
  • 1:11
    Gaining Market Share
    Continuing to market during a downturn, even with reduced revenue, helps companies gain market share over competitors who pull back, setting them up for future growth.
  • 2:34
    Visualizing Market Share
    An example of kitchen remodelers illustrates how maintaining marketing efforts leads to increased market share during a contraction and exponential growth during expansion.
  • 3:24
    Sustained Marketing Efforts
    Investing in SEO, content, reviews, email, and ads during slow times positions a company to capitalize on increased search demand and social engagement when the market improves.
  • 5:05
    Avoiding Price Wars
    The host advises against cutting prices and margins, as it leads to less room for error, locks businesses into low-profit projects, and devalues the brand.
  • 6:33
    Add Value, Not Discounts
    Instead of lowering prices, contractors should focus on baking more value into their services to maintain healthy margins and avoid the 'race to the bottom'.
  • 7:24
    Hard Markets Reward Marketers
    The episode concludes by reiterating that hard markets reward those who continue to market, ensuring more leads, better opportunities, and the confidence to maintain pricing.

Speakers

S
Spencer Powell
Host

Key Takeaways

✦

Resist the urge to cut marketing spend during a slow market; continued investment allows you to gain market share while competitors retract.

✦

Focus on maintaining healthy margins by adding value to your services rather than engaging in a price war, which is a 'race to the bottom'.

✦

Utilize slow market periods to strengthen your SEO, content marketing, and online visibility (including AI platforms) to be top-of-mind when demand returns.

✦

Continuously work on getting reviews and sending emails to your list to build trust and maintain engagement with your audience.

✦

Understand that even with a revenue dip during a slow market, your consistent marketing efforts mean you're likely outperforming competitors who have cut back.

✦

By maintaining marketing through slow times, you position your brand as consistent and reliable, leading to exploding revenue when the market expands.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io