239. The Award-Winning Builder’s Playbook with Chris Guilbert & Helena Tivey

⏱️ 42:27 🎤 Will Blunt, Chris Gilbert, Helena Tivy

AUDIO EPISODE

239. The Award-Winning Builder’s Playbook with Chris Guilbert & Helena Tivey

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Chapters

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0:00

Introduction to 10-fold Homes

Host Will Blunt introduces Chris Gilbert from 10-fold Homes, an award-winning builder, and Helena Tivy from Arrow Agency, their marketing partner.
5:22

Marketing Agency Selection

Chris explains how he chose Arrow Agency, highlighting the need for a holistic approach to marketing and data-driven insights over simple reports.
13:40

Strategic Marketing Approach

Helena discusses how many builders often have a strategy problem, not just a lead problem, emphasizing niche positioning and consistent messaging.
28:53

Winning Builder Awards

Chris details the criteria for winning the HIA Emerging Builder award, crediting significant growth, robust systems, and a client-focused drive.
48:23

Rebranding and Specialization

Chris explains the strategic decision to rebrand from Gilbert Construction to 10-fold Homes, aligning the name with their specialized custom home building services.
1:05:23

Leveraging External Partners

Chris highlights his reliance on outsourced partners like Smarter CRM for pre-sales and Wonder Build for project management, emphasizing the value of specialized expertise.
1:12:35

In-house vs. Agency Marketing

Helena and Chris discuss the benefits of using a specialized marketing agency over an in-house team, particularly for paid advertising and staying current with industry trends.
1:28:46

Advice for Marketing Improvement

Helena advises builders to clarify their ideal client and positioning, ensuring their marketing truly speaks to their target audience.
1:33:39

Importance of Networking

Chris emphasizes the critical role of building a strong network with other builders, suppliers, and associations for problem-solving and shared growth.

Speakers

Will Blunt

Host

Chris Gilbert

Owner and Director of 10-fold Homes

Helena Tivy

Co-founder of Arrow Agency

Key Takeaways

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Prioritize a holistic marketing approach that goes beyond simple lead generation; focus on understanding your actual numbers and strategizing monthly.

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Define your ideal client and niche. Continuously refine your avatar and messaging to effectively communicate with and attract your desired customers.

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Implement robust systems for financial tracking, project management, and CRM. These systems are crucial for managing growth and demonstrating business maturity, which can lead to industry recognition.

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Leverage external partners for specialized tasks like marketing, CRM, and project management. This allows you to tap into expert knowledge and improve efficiency without needing in-house expertise for everything.

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Rebrand strategically to better reflect your business's core offerings and target market. A name that clearly communicates your specialty can enhance your online visibility and client alignment.

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Cultivate a strong network with other builders, suppliers, and associations. This provides valuable support, problem-solving opportunities, and helps combat professional isolation.

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