Why Seasonal Marketing Is Failing Outdoor Living Pros And What To Do Instead w/ CEO of Bridge Media, Olivier Bridgeman
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Key Takeaways
Adopt a consistent, year-round marketing strategy instead of relying on seasonal bursts, ensuring steady lead generation and avoiding periods of low activity.
Invest in a professional, visually stunning website with high-quality photos that showcase your best work and the specific projects you want to attract more of.
Cultivate an authentic social media presence with behind-the-scenes videos and personal interactions to build trust and demonstrate expertise to potential clients before the first meeting.
Actively solicit Google reviews from satisfied customers; aim for at least 50 reviews to significantly boost credibility and mitigate the impact of any negative feedback.
Streamline the review process by using automated systems like text messages that provide a direct link to leave a review, making it effortless for clients.
Establish clear communication and manage client expectations from the outset, encouraging feedback and addressing concerns proactively to foster a positive experience that naturally leads to great reviews.
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