Interview with Kory Mitchell, CEO of Iconic Founders Group

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Key Takeaways
Thoroughly vet potential private equity buyers: Don't just accept the first offer. Investigate their track record, how they treat acquired companies and their employees, and their long-term investment strategy.
Proactively prepare for due diligence: Start building a data room, cleaning up financial records, and organizing long-term contracts years in advance to streamline the process and avoid delays.
Consider hiring a due diligence quarterback: This dedicated resource can manage the administrative burden, allowing you to focus on running your business and preventing declines during the sale process.
Develop a robust management team and succession plan: Having a 'world-class operator' who can run the business without you makes your company more attractive to buyers and provides a smoother transition for you if you plan a quick exit.
Cultivate personal interests and hobbies outside of work: Start making time for non-business activities well before an exit to avoid an identity crisis and a sense of aimlessness once you've sold your company.
Understand the emotional and psychological impact of selling: Prepare for mixed emotions, potential guilt, and the challenge of adapting to a new life without the daily demands of your business. Talk to other founders who have been through the process.
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