Be different. Solve Problems. Make Money with Wayne Feltman of Velux

⏱️ 29:15 🎤 Dominic Rubino, Wayne Feltman

AUDIO EPISODE

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Introduction & Topic

Dominic introduces Wayne Feltman and the episode's theme: being different, solving problems, and making money.
1:35

Wayne Feltman's Background

Wayne shares his diverse career path, from growing up in entrepreneurial families to his current role at Velux.
9:39

Successful Contractor Traits

Wayne discusses how successful contractors differentiate themselves by finding niches and actively listening to customer needs.
23:11

Adding Value & Differentiation

The hosts explore how contractors can stand out by introducing new ideas and solving problems customers didn't even know they had.
31:56

IoT in Home Improvement

Wayne explains how Velux skylights integrate with IoT technology, offering contractors a high-tech differentiation point.
41:43

High-Margin Offerings

The conversation shifts to identifying high-margin products and services, like various daylighting solutions, that contractors can offer.
49:49

Customer Interaction & Referrals

Wayne highlights how innovative products lead to memorable customer experiences and organic referrals.
56:31

Reaching Wayne & Velux

Wayne provides his contact information for listeners interested in learning more about him or Velux products.
58:28

Importance of Business Tools

Dominic reinforces the value of business tools like the one-hour calculator and end-of-job reports for contractor success.

Speakers

Dominic Rubino

Host

Wayne Feltman

Business Development Manager, Velux

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Identify and focus on a specific niche where your business can excel and be highly profitable.

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Actively listen to customers' needs and be proactive in pointing out solutions to problems they might not realize they have.

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Differentiate your services by bringing new ideas and technologies (like IoT) to the table, showcasing your expertise.

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Educate yourself on high-margin products and upgrades, such as smart skylights and connected appliances, to increase profitability per project.

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Leverage the 'storytelling' aspect of innovative products; happy customers become advocates when they proudly show off unique features.

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Understand your numbers, including overhead and product costs, to accurately gauge profitability and make informed business decisions.

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Utilize business tools like 'end of job reports' and 'one-hour calculators' to refine processes, avoid re-dos, and optimize financial performance.

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