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Content

Paid Ads 2026: What Still Works

⏱️ 26:33 🎤 Meredith Medlin, Caitlyn Noble
AUDIO EPISODE
Paid Ads 2026: What Still Works
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Chapters

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  • 0:00
    Introduction to Paid Ads
    The hosts introduce the topic of paid ads, acknowledging common contractor complaints and the changing digital landscape.
  • 2:13
    Google Search Ads
    Discusses the high intent of Google Search Ads, rising Cost Per Clicks (CPCs), and the importance of match types and negative keywords for efficiency.
  • 5:33
    Google Automation & Landing Pages
    Explores Google's push for automation (Smart Bidding, Performance Max) and the critical role of dedicated landing pages for conversion.
  • 15:39
    Local Service Ads (LSAs)
    Highlights LSAs as a powerful lead generation tool, emphasizing the pay-per-lead model, verification process, and the impact of reviews on ranking.
  • 26:59
    Meta Ads (Facebook/Instagram)
    Addresses the perceived decline of Meta Ads, emphasizing their value for retargeting, visual content, and long consideration cycles in home improvement.
  • 33:43
    Meta Creative & Lead Quality
    Discusses creative fatigue on Meta, the effectiveness of authentic video, and the trade-off between lead volume (native forms) and quality (landing pages).
  • 38:56
    YouTube Ads: Underrated Channel
    Introduces YouTube Ads as an underutilized channel for contractors, explaining how it caters to research-phase homeowners and offers cost-effective reach.
  • 41:40
    YouTube Ad Formats & Targeting
    Details effective YouTube ad formats (bumper, skippable in-stream), the importance of first five seconds, and advanced targeting options like custom intent audiences.
  • 43:53
    Key Takeaways & Conclusion
    A rapid recap of best practices for each ad channel, emphasizing the importance of showing up, staying visible, and earning trust before a customer call.

Speakers

M
Meredith Medlin
Host
C
Caitlyn Noble
Host

Key Takeaways

✦

Aggressively manage Google Search CPCs with tight match types and negative keywords, and do not fully automate.

✦

Get verified for Local Service Ads (LSAs) and prioritize Google reviews as a direct ranking factor.

✦

Leverage Meta Ads primarily for retargeting website visitors, as it offers the highest ROI for contractors.

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Refresh Meta ad creative frequently (monthly) with authentic videos over polished, commercial content.

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Explore YouTube Ads as an underrated channel, using custom intent audiences to target active researchers.

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Prioritize authenticity over high production value for video content on YouTube and Meta.

✦

Send traffic to dedicated landing pages on your website for higher quality leads, rather than relying solely on native lead forms.

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