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395 – When & Why Remodelers Should Re-Design Their Website – FLASHBACK

⏱️ 15:04 🎤 Spencer Powell
AUDIO EPISODE
395 – When & Why Remodelers Should Re-Design Their Website – FLASHBACK
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Chapters

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  • 0:00
    Website Redesign Introduction
    The host introduces the topic of website redesigns and announces an upcoming webinar on their marketing framework.
  • 1:31
    When to Redesign
    The host explains that a redesign is often needed if the current website doesn't accurately represent the work and appeal to the desired clientele.
  • 4:29
    Importance of Photography
    Professional photography is highlighted as crucial for attracting ideal clients and validating a contractor's legitimacy.
  • 6:12
    Compelling Website Copy
    The discussion shifts to the need for compelling, storytelling-based website copy that resonates with the audience's desired outcomes.
  • 7:34
    Building Trust and Proof
    Adding third-party proof like associations, awards, and team photos is essential for building trust and rapport with potential clients.
  • 10:55
    Website Platform & Speed
    The host delves into the technical aspects of website platforms, emphasizing speed and functionality for marketing goals.
  • 13:46
    Marketing Capabilities & ROI
    The importance of a website platform that supports marketing tools, tracks ROI, and allows for SEO improvements is discussed.
  • 17:05
    Summarizing Redesign Factors
    The episode concludes with a summary of the key factors for deciding on a website redesign, reiterating the focus on ideal clients and projects.

Speakers

S
Spencer Powell
Host — CEO over at Builder Funnel

Key Takeaways

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Truthfully evaluate if your website's design and photography speak to your ideal audience and showcase your high-end work, as a disconnect can turn away desired clients.

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Invest in professional photography; blurry or unrepresentative photos on your website can deter potential high-value clients, even if they are word-of-mouth referrals.

✦

Develop compelling website copy that weaves in stories and emotions, focusing on your audience's desired outcomes, to build trust and rapport.

✦

Ensure your website platform is fast-loading and not clunky, as slow speeds will cause impatient visitors to leave, impacting SEO and lead generation.

✦

Verify your website platform offers robust marketing tools for SEO adjustments, landing page creation, and, critically, tracking ROI from various channels beyond just 'website' or 'Google'.

✦

Don't skimp on third-party proof; include associations, partnerships, awards, and team photos to build credibility and reinforce your legitimacy.

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