Tariffs, Steel Prices & Garage Door Costs in 2026: What Dealers Need to Know Now
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Key Takeaways
Do not adjust your price book downwards based on tariff headlines; the core costs for steel and aluminum remain unaffected by recent legal rulings.
Utilize the news cycle about tariffs as a conversation starter with customers to explain why garage door material costs are not decreasing, managing expectations proactively.
Implement material escalation clauses in all commercial and new construction quotes to protect your business from manufacturer price increases due to future tariff changes.
Focus on offering replacement services and upgrades, like quiet hardware kits, as new door prices continue to rise, catering to customers seeking value in existing structures.
Stay informed about the July 24th expiration date of the Section 122 tariffs, as this could bring new policy shifts affecting pricing and supply chains.
Network with other dealers and ensure your pricing reflects current market realities, prioritizing good margins over outdated markup strategies to avoid business purges.
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