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390 – Remodeler Growth Framework #2: CONVERT

⏱️ 14:09 🎤 Spencer Powell
AUDIO EPISODE
390 – Remodeler Growth Framework #2: CONVERT
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Chapters

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  • 0:00
    Introduction to Convert
    The episode introduces the second pillar of the remodeler growth framework: Convert, focusing on turning website visitors into leads.
  • 0:54
    Ready vs. Researching Leads
    It explains that website visitors fall into two categories: 'ready leads' (4% of the market) and 'researching leads' (96% of the market).
  • 3:41
    Two-Door Conversion Strategy
    The 'two-door conversion strategy' is introduced, advocating for different approaches to capture both types of leads.
  • 4:33
    On-Ramps for Ready Leads
    For 'ready leads,' provide multiple, low-friction on-ramps to sales, such as forms, meeting schedulers, chat, or phone numbers.
  • 6:35
    Lead Magnets for Researchers
    For 'researching leads,' use a high-value, single lead magnet like a cost guide or quiz in exchange for an email address.
  • 10:12
    Every Page Converts
    Emphasizes that every page of your website, not just the homepage, should have both conversion doors for researching and ready leads.
  • 12:56
    Improving Conversion Rates
    Implementing this strategy can significantly increase conversion rates from an average of 0.5% to 1.5% or higher, tripling lead flow without more traffic.
  • 15:07
    Summary and Next Steps
    Recap of the key takeaways and a preview of the next episode, which will cover the 'Nurture' pillar of the framework.

Speakers

S
Spencer Powell
Host

Key Takeaways

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Categorize your website visitors into 'ready leads' (actively seeking a project) and 'researching leads' (gathering information) to tailor your conversion efforts.

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Implement a 'two-door conversion strategy' on every page of your website, offering distinct paths for both ready and researching leads.

✦

For ready leads, provide multiple low-friction 'on-ramps to sales' such as contact forms, meeting schedulers, chat options, and direct phone numbers.

✦

For researching leads, offer a high-value lead magnet (e.g., a cost guide, quiz, or budget calculator) in exchange for their email address.

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Ensure every single page on your website, including blog posts and service pages, has both a lead magnet for researchers and an on-ramp for ready-to-buy clients.

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Continuously test and optimize your lead magnets to identify the highest-converting option to maximize lead capture.

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By effectively converting existing website traffic, you can significantly increase your lead flow without necessarily needing more visitors initially.

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