Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)
Chapters
Click to jump to section
Speakers
Key Takeaways
Diversify your marketing beyond Google: Integrate social media (TikTok, Instagram, Facebook groups), AI search tools (ChatGPT, Perplexity), and local directories like Yelp and BBB.
Optimize for AI search: Create content, especially FAQs, that directly answers common homeowner questions to appear in AI-generated search results (Generative Engine Optimization).
Embrace video content: Film simple, authentic videos at job sites using just a phone; these can be repurposed for YouTube, social media, and even transcribed into blog posts.
Monitor website analytics: Pay attention to dropped users and sessions from Google, understanding that direct clicks are decreasing as search engines provide answers directly.
Maintain strong local SEO: Continue to update your Google Business Profile, ensure consistent NAP (Name, Address, Phone) across all online directories, and encourage reviews.
Engage with local communities: Participate in neighborhood Facebook groups and Nextdoor to get recommendations and build trust.
Repurpose content effectively: One piece of video content can be transformed into shorter social media clips, blog posts, and answers for AI search queries.
Want the full experience?
Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.
Join Inner Circle →