Ep 111. Kicking off 2026: Water Main Craters, Lost HOAs, and Marketing ROI

Leverage technology like LiveSwitch for better customer communication and operational efficiency to stand out from competitors.

Actively track lead sources and conversion rates (e.g., in Single Ops) to accurately measure the ROI of your marketing efforts over time.

Develop a proactive email marketing strategy to re-engage past clients during slower periods, offering incentives to stimulate business.

Maintain strong relationships with clients even after losing contracts, as good service and reputation can lead to future re-engagement.

For new or difficult contracts, define clear expectations and communication boundaries to mitigate potential issues and protect your team.

Continuously evaluate and refine your sales process to improve close ratios, even if it means adjusting on-site estimation and design approaches.

Participate in industry events like the Landscape Rodeo not just for competition, but for networking, brand exposure, and supporting industry growth.