S3 EP17 The Winter Storm Plan: What Smart Electricians Do That Most Don’t

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Key Takeaways
Proactively contact customers with generator maintenance agreements before storms to offer pre-storm checks.
Follow up with all generator customers after a storm to ensure their system worked and they are safe.
Reach out to past leads who didn't purchase a generator to inquire about their storm experience and offer solutions.
Provide 'first-class' members with priority service and empathetic post-storm check-ins to build loyalty.
Recommend and install emergency backup lighting to enhance safety and convenience during power outages.
Offer anti-theft anchoring systems for portable generators to address customer security concerns.
Implement pre-sold, multi-year maintenance plans for generators to secure future revenue and provide customer value.
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