TNLA Green Report Podcast, Season 6, Episode 5: Top Tips for Talent Acquisition, Justin Dorsey, SPHR, GPHR

⏱️ 27:12 🎤 Curtis Smith, Justin Dorsey

AUDIO EPISODE

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Chapters

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Hiring Challenges Today

Curtis Smith introduces the common challenge of finding and keeping talent in the green industry and welcomes Justin Dorsey.
2:11

Employer Branding Importance

Justin discusses the biggest mistake companies make: neglecting their employer brand and its impact on attracting talent.
6:37

Understanding Employer Brand

Justin clarifies what an employer brand is, distinguishing it from an organizational brand, and how it's reflected in employee experiences.
10:30

Candidate Application Experience

Justin explains the importance of considering the application process from the candidate's perspective and making it efficient for small businesses.
17:17

Transparency in Job Postings

Justin advises on being transparent with salary information and other benefits in job postings to attract the right candidates.
25:53

Effective Recruiting Strategies

Justin outlines three key recruiting strategies: 'stealing' talent through employee referrals, working with staffing agencies, and connecting with industry groups.
39:28

Leveraging Technology & Social Media

Justin discusses how businesses can use technology like LinkedIn and social media for authentic branding and reference checking.
48:58

Successful Candidate Onboarding

Justin shares tips for making the transition successful for new hires, emphasizing efficiency, connection, and early wins.
54:01

Quick Tips & Misconceptions

Justin offers rapid-fire advice on what employers should stop and start doing, and a common misconception about applicants.

Speakers

Curtis Smith

Host — director of Legislative and Regulatory Affairs for the Texas Nursery and Landscape Association

Justin Dorsey

SPHR, GPHR, from Texas HR team

Key Takeaways

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Cultivate a strong employer brand that reflects the true employee experience, as this significantly influences attracting and retaining talent.

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Streamline your application process to be accessible and timely, even for small businesses; a clunky experience deters potential hires.

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Be transparent about salary ranges and benefits in job postings to save time for both candidates and your company.

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Leverage employee referrals as your primary recruitment tool, as they are the most effective way to find quality candidates.

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Consider niche staffing agencies for specialized roles, as they can offer temp-to-perm options and guarantees, reducing hiring risks.

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Utilize AI tools to draft and refine job descriptions and postings, saving time and ensuring updated, engaging content.

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Focus on hiring for attitude and teachable spirit, as skills can often be trained, especially for those who are hard-working and eager to learn.

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← TNLA Green Report Podcast, Season 6, Episode 4: D.E.E.D. to Success, Dee Maddox, DMX Consulting

TNLA Green Report Podcast, Season 6, Episode6: Economic Forecast and Industry Supply Demands, Dr. Charlie Hall, Texas A&M University →