Live Consulting Call – Marcus Felmley

⏱️ 1:01:39 🎤 Mike Andes, Marcus Felmley

AUDIO EPISODE

0:00

Chapters

Click to jump to section

0:00

Introduction to Marcus's Business

Mike Andes introduces Marcus, a young entrepreneur running a $2.3 million landscaping and construction business in Idaho, and discusses the purpose of their coaching call: scaling with systems.
1:50

Business Overview & Growth

Marcus details his company's revenue, profit margins (25-35%), and breakdown of services, with 75-80% coming from construction (commercial and high-end residential) and the rest from maintenance.
6:59

Growth Challenges & Quality

Marcus reflects on his business's impressive growth since 2020 and his decision to slow down growth to implement systems and maintain quality, having previously faced issues with a project manager and too many employees.
16:54

Financial Management & Trust

Marcus discusses his concerns about trusting office staff with financials and Mike advises separating bookkeeping from tax strategy, emphasizing the importance of timely and accurate financial reporting.
30:50

Leadership and Delegating Admin

Mike stresses that leadership is the critical skill for scaling to $5-10 million and suggests focusing on building administrative systems to free up Marcus and his General Manager's time.
37:00

Current Org Structure & Admin Needs

Marcus outlines his current organizational structure, including an effective General Manager handling maintenance, and his desire to hire an admin person to manage mundane office tasks.
48:59

Hiring & Training Admin Staff

Mike advises Marcus on how to hire and train an admin person by documenting all tasks, creating a clear 30-60-90 day plan, and eventually transitioning them to office manager responsibilities.
55:45

Website as a Sales Tool

Mike highlights the importance of a professional website as a 'storefront' for attracting new clients, especially for a company already ranking high on Google, and for streamlining lead qualification.

Speakers

Mike Andes

Host — Founder of Augusta Lawcare and Homemarks

Marcus Felmley

Key Takeaways

✦

Prioritize building robust administrative systems to free up time for leadership and strategic growth, even if it means temporarily slowing revenue growth.

✦

Separate bookkeeping from tax strategy; hire a dedicated bookkeeper for daily financial management and a skilled CPA for tax planning and advice.

✦

Implement a comprehensive learning management system (LMS) by documenting all administrative tasks, including screenshots and videos, to streamline new hire training and reduce reliance on personal instruction.

✦

Develop a structured 30-60-90 day plan for new admin hires with clear pay increases tied to responsibilities and performance, fostering career progression and retention.

✦

Invest in a professional, well-designed website that clearly delineates services (e.g., maintenance vs. construction) to attract high-value leads and simplify lead qualification for admin staff.

✦

Leverage an admin person to handle estimate compilation and initial client interactions, allowing experienced managers (like Marcus and his GM) to focus on complex projects and operations.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →

← De-Influence Your Tech Stack: How the Smartest Contractors Avoid Tech FOMO

Ep 672. No One is Coming to Save You →