Ep 99. Winning Is In The Long Game: Current Struggles At SkyFrog And Independent Tree

Proactively solicit reviews: Implement a structured process, like Jordan's, where crew leaders ask for reviews in person, assisted by QR codes and door hangers, to maximize immediate conversion.

Follow-up is crucial: Beyond on-site requests, ensure sales personnel make follow-up calls and integrate review requests into invoices to capture more feedback.

Address industry skill gaps: Consider partnering with local educational institutions to develop trade programs that provide hands-on training, creating a pipeline for skilled labor and serving as a business development opportunity.

Diversify business development: Explore community outreach initiatives, such as hosting educational seminars, to position your company as an expert and generate leads.

Be prepared for market shifts: Understand that external factors like weather events can drastically impact demand; build reserves and contingency plans for slowdowns.

Prioritize transparency during tough times: When facing difficult decisions like layoffs, communicate openly and genuinely with employees, offering support and clarity to maintain trust and morale.

Creative use of downtime: During slow periods, find constructive ways to engage employees, such as truck maintenance, shop organization, training, or localized marketing efforts, to make the most of paid hours.