358. Do What You Have to do to Make it Through the Winter

⏱️ 20:25 🎤 Aaron Sutter

AUDIO EPISODE

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0:00

Introduction & Business Update

Aaron Sutter introduces himself and updates listeners on his journey of restarting his lawn care business in a new area.
2:01

Winter Survival: DoorDashing

Aaron explains why he resorts to DoorDashing during the winter months to supplement his income despite the low pay.
4:14

Selling Unused Equipment

Aaron discusses his decision to sell a specialized Ventrac attachment that isn't generating enough income to justify its ownership.
6:11

Leveraging Snow Plowing Clients

He shares how he's increased his snow plowing client base as another strategy to generate income during the colder season.
7:45

The Grind of New Business

Aaron reflects on the difficulties of building brand recognition and getting new clients when starting over in a new market.
9:22

Past vs. Present Business Growth

He contrasts his current struggles with the easier growth of his first business, highlighting the increased challenges of starting a business today.
11:26

Commitment to Outlasting

Aaron concludes by emphasizing the unwavering commitment and resourcefulness required to survive and thrive as a new business owner.

Speakers

Aaron Sutter

Host

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Supplement seasonal income with alternative work like DoorDashing to ensure financial stability during slow periods.

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Be proactive in seeking business by knocking on doors, advertising in community groups, and utilizing word-of-mouth referrals.

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Regularly assess equipment utilization and sell underperforming assets to free up capital and reduce holding costs.

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Diversify services, like increasing snow plowing clients, to create additional revenue streams during off-peak seasons.

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Constantly explore cost-saving measures, such as reviewing insurance policies, to improve profitability.

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Prioritize income-generating activities (e.g., driveway repairs) over less profitable ventures (e.g., YouTube) in lean times.

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Seek advice from peers and mentors to gain an external perspective on business challenges and potential solutions.

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