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Content

367 – Social Media Strategy in the Age of AI

⏱️ 1:01:34 🎤 Kai, Spencer Powell
AUDIO EPISODE
367 – Social Media Strategy in the Age of AI
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Chapters

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  • 0:00
    AI in Social Media
    Kai and Spencer introduce the topic of AI's impact on social media strategy for remodelers and builders, discussing their personal social media consumption habits.
  • 5:01
    Why Social Media Matters
    The hosts delve into statistics from Hootsuite, revealing that a significant percentage of consumers discover new local businesses and conduct research via social media.
  • 9:24
    AI Reshaping Content
    They explain how AI's ability to generate static content makes human-first video crucial for standing out, citing real-world examples of negative public perception around AI-generated content.
  • 34:05
    Quality vs. Quantity
    Spencer and Kai discuss the balance between quality and quantity in social media posting, particularly for video content, and how it aligns with overall marketing strategy.
  • 41:41
    Launch Ugly Strategy
    They advocate for the 'launch ugly' approach to video creation, focusing on high-effort, authentic content rather than perfectly polished, AI-generated material.
  • 57:24
    Optimal Social Channels
    The hosts recommend primary and secondary social media channels for remodelers and builders, offering insights into LinkedIn and TikTok's suitability for this audience.
  • 1:02:17
    AI Planning Workflows
    They share practical AI workflows for planning social media posts, including scripting ideas, writing captions, and generating graphics, with an emphasis on providing context to AI.
  • 1:14:02
    Content Ideas for 2026
    Kai provides specific content ideas for remodelers and builders in 2026, such as behind-the-scenes updates, client testimonials, design tips, and team-focused videos.
  • 1:17:35
    Analyzing Performance with AI
    A valuable tip is offered: use AI to analyze top-performing social media posts to understand audience preferences and identify trends.

Speakers

K
Kai
Host — lead consultant on everything strategy and AI
S
Spencer Powell
Host — founder and CEO of Builder Funnel

Key Takeaways

✦

Prioritize human-first, video content on social media, as static graphics are easily replicated by AI and less engaging.

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Aim for consistency in posting high-effort video content, even if it's 'ugly,' focusing on authenticity over perfect production quality.

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Utilize Instagram and Facebook as primary social media channels, given their strong audience engagement for local businesses.

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Consider LinkedIn for personal brand building and connecting with architects or designers, especially for high-end or custom projects.

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Use AI for planning and writing captions, hooks, and content ideas, feeding it rich context from your projects and client testimonials.

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Leverage AI to analyze your past top-performing social media posts to identify trends and understand what resonates with your audience.

✦

Bring high energy when filming videos, as much of it is lost through the camera, and don't be afraid to be a little 'cringey' in pursuit of authenticity.

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