Torsion Talk S8 Ep122: Surviving a Shifting Economy — Sales, Cuts, and Smart Growth Moves

Regularly audit your expenses by evaluating credit card and bank statements to identify and eliminate unnecessary spending, a critical step for financial health in a tight economy.

Shift marketing focus to cost-effective strategies like targeted Facebook ads ($10 boosts) and free email campaigns to your existing customer base, leveraging prior trust and relationships.

Automate repetitive tasks such as scheduling, follow-ups, and collections to improve efficiency and free up resources for growth-oriented activities.

Prioritize sales and marketing investments, even if it means cutting back on fixed operations, and ensure every team member is sales-focused to capture available business.

Consider expanding into the commercial sector, as residential projects may be experiencing a slowdown, and adapt your business to cater to this segment.

Maintain composure and foster a positive company culture, as your attitude directly impacts team morale and productivity during challenging economic periods.

Revisit business basics like prompt quote follow-ups, asking for reviews, and utilizing door hangers/yard signs, as these small, consistent efforts compound for significant results.