Interview with Jeffrey Johns, CEO of Coastal Greenery Inc.

Cultivate a strong work ethic from an early age; it is a foundational skill that will serve you throughout your career and in life.

Invest significantly in your people through dedicated recruitment, comprehensive onboarding, and continuous leadership development programs to foster loyalty and high performance.

Think outside traditional hiring channels; explore community connections like church pastors and academic partnerships to find diverse and talented individuals.

Implement a structured 90-day onboarding program that includes exposure to company culture, leadership, and detailed job-specific training to ensure new hires feel supported and integrated.

Develop an in-house training academy or program to consistently build leadership capabilities and ensure your team is equipped with the necessary skills for growth.

Continuously review and improve your gross margins and overhead structure; these financial fundamentals are critical for sustained profitability and growth.

Don't be afraid to seek help and advice from peers within your industry; many business owners have faced similar challenges and are willing to share their experiences and insights.