353 – Not Getting the Projects You Want? Here’s How to Fix It

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Key Takeaways
Critically assess your current project pipeline; if it doesn't align with your ideal, it's a solvable problem, not just 'the market'.
Review your marketing targeting to ensure you are reaching prospects with the budget and desire for your preferred project types.
Elevate your website's presentation with professional photography, clear processes, and testimonials to demonstrate capability for high-value projects.
Restructure your design service offer to be a clear, fixed-price package with tangible deliverables, rather than open-ended hourly billing, to instill client confidence.
During initial sales appointments, prioritize asking questions to understand client pain points and aspirations, and tell success stories of similar projects to build trust and excitement for the next step (design agreement).
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