Torsion Talk S8 Ep119: SEO Secrets, AI Strategy & Real Talk About Dirty Marketing Tactics
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Key Takeaways
Prioritize ethical marketing agencies that ensure you retain ownership of your domain, website, and content, avoiding predatory contracts.
Engage with platforms like Reddit by genuinely answering questions and building reputation before subtly incorporating business links; avoid spamming tactics.
Implement storytelling on your website by detailing project challenges, solutions, and product specifics, including high-quality photos, to improve local and product-related SEO.
Consider adding transparent pricing (or ranges) for services and products on your website, as it boosts trust, lead quality, and aligns with future AI search trends.
Replace stock or AI-generated images with authentic photos of your team performing work, showing real people and processes, as this significantly builds customer trust and improves SEO.
Use the word "honest" in your website's title tags and content (e.g., "Honest [Your Company Name] Reviews") to potentially increase clicks and improve visibility with AI and Google algorithms.
Maintain an active, collaborative relationship with your marketing agency, providing them with fresh, authentic content (like action photos) and discussing their strategies for adapting to SEO and AI changes.
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