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351 – How to Use AI to Dominate Local SEO

⏱️ 1:02:59 🎀 Kai, Spencer Powell
AUDIO EPISODE
351 – How to Use AI to Dominate Local SEO
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Chapters

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  • 0:00
    Introduction to AI & Local SEO
    Spencer Powell and Kai introduce the episode's focus on using AI to dominate local SEO for remodelers and builders.
  • 0:12
    Deep Research for SEO Playbooks
    The discussion delves into using AI's deep research capabilities to create comprehensive playbooks for SEO best practices and audience insights.
  • 0:17
    AI for Data Analysis
    Kai and Spencer explain how to use AI to analyze business data from CRMs, Google Analytics, and Search Console to identify opportunities and track performance.
  • 0:35
    Website Audits with AI Agents
    The hosts detail leveraging AI agent tools like Manass or ChatGPT agent mode to audit technical and on-page SEO for website optimization.
  • 0:54
    AI-Assisted Content Creation
    This segment discusses a controversial but effective method of content creation by recording raw thoughts, transcribing, and then using AI to craft blog posts and other content.
  • 1:13
    Speeding Up AB Testing
    The hosts explain how to use AI to analyze data from A/B tests and suggest improvements, emphasizing testing one change at a time.
  • 1:24
    Mock Local Searches with AI
    The episode concludes with running mock local searches in AI tools to understand what content AI references for local businesses and how to adjust strategy accordingly.

Speakers

K
Kai
Host β€” Lead Consultant, AI
S
Spencer Powell
Host β€” Founder and CEO, Builder Funnel

Key Takeaways

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Utilize AI's deep research features to build comprehensive playbooks for SEO best practices, audience behaviors, and market trends relevant to your local area.

✦

Export your CRM, Google Analytics, or Google Search Console data as CSV files and upload them to AI tools to uncover insights into lead generation, conversion rates, and overall marketing performance.

✦

Employ AI agent tools (like ChatGPT agent mode or Manass) to conduct technical and on-page SEO audits of your website, identifying gaps and suggesting fixes based on industry best practices.

✦

Record your raw thoughts or project explanations as audio memos, then use AI to transcribe and craft them into blog posts, social media content, or project spotlight pages, simplifying content creation.

✦

Use heat mapping tools like Microsoft Clarity alongside AI analysis to understand user behavior on your website, identifying areas for improvement that can boost engagement and conversion rates.

✦

Run mock local searches on AI platforms (with memory turned off) to understand how AI references your business, identifies competitor content, and determine which content types (e.g., location pages, project spotlights, pricing pages) are most effective for local search ranking.

✦

Consider creating detailed project spotlight pages for each service in specific locations. These pages, enriched with cost details and project stories, can be highly effective for local SEO and attracting qualified leads, as AI often references them.

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